Reblogged from my friend Jeff at https://penbanger.wordpress.com
I’ve heard so many horror stories about this and I simply can’t keep quiet about it any more.
Envision a situation: Your band has been hard at work for the past 10 months in your buddy’s basement studio, chipping away at a full length record in your spare time between work, family, commitments and of course other band related stuff like gigging and touring. Now, the fruits of your labour are ready to be unveiled. You book your CD release party at a popular club two months from today. Great! All you have to do now is get the mixing, mastering, artwork, layout, pressing, artwork for line up merchandise to match and print T-shirts, stickers, patches, hoodies and posters and of course all the press and promotion lined up. Oh yeah, you should sneak a photo shoot in there while you’re at it.
Something’s wrong. Let’s break this…
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